Tired Of Your Competitors Hogging The Spotlight? Say Hello To Do-It-Yourself PR!
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Become an instant expertDear Frustrated Biz Owner,
Is your product or service still the best-kept secret in your market? That's not fair. You pour your heart and soul to deliver your absolute best. You deserve to be in the spotlight too.
Imagine what would happen if your business were more visible - if your target market could:
- read about your product/service online, in blogs and websites related to your niche
- read about your product/service in newspapers and magazines
- hear an interview of you on the radio
- watch you or a demo of your product on TV
If you imagined...
... becoming recognized as an expert in your field
... attracting more free traffic to your site
... getting more inquiries and phone calls from other reporters
... receiving requests for joint venture partnerships
... making more sales
... you're absolutely right! More exposure for your biz means more credibility and, ultimately, higher sales and profits for you.
That's exactly why you need public relations or PR.
"Gave
me the confidence to do my own PR... later [I was] invited to be the
cover feature"
“PR in Your Pajamas has been tremendously helpful in giving me the confidence to do my own PR work. Even if I didn't get a significant write-up right away, some of them have led to bigger features later on. A good example is the Mompreneur magazine. They included our products in the shopping guide of their Eco issue. Later, they called me and invited me to be the cover feature story! ” –
Sharon Chai, Owner |
PR In Your Pajamas Presents:
How To Do Your Own PR
*For Passionate Small Business Owners Who Are Tired Of Being The Best Kept Secret In Their Field*
I've put together a step-by-step
PR plan
for small businesses that I want to share with you because you're the
one who needs even MORE publicity to stand out in your market and get
the sales you need!
Bloggers, reporters, and media producers are hungry for guests who can bring great information to their audience. They love to interview REAL people who have an interesting story to share.
But I'm No PR Person And I Can't Afford To Hire One
Like many entrepreneurs, you probably think it's impossible to get the media's attention without hiring a PR firm to represent you.
Listen, that's just not true.
Yes, PR is one of the most valuable marketing tools you can use to establish credibility, build awareness and generate BIG sales for your business.
But there IS a catch:
As inexpensive as PR can be - it's free if you do it yourself - you're probably struggling with HOW do you get started? WHAT do you need to know? And WHERE will you find the time to do PR?
If you don't know what you're doing, you can easily waste hundreds of hours with nothing to show for it.
Because my heart belongs to small business owners, I've put together a simple, easy-to-follow and effective Do-It-Yourself PR blueprint - just for you!
My
name is
Elena Verlee and in the last 10 years, I've had my own international
PR agency. I've worked with technology startups, mid-sized
companies and not one, but two companies whose revenues were a BILLION
dollars. My PR agency has generated PR coverage for these companies in hundreds of major magazines, newspapers and broadcast outlets in the US, Canada and Europe.
I've also sold TWO of my own businesses, most recently an e-commerce company in 2007 that sold, of all things - men's socks over the internet. Yet we generated so much PR for this quirky little company that we were profitable in our first quarter and attracted a buyer for the company just 9 months after launching it.
I
don't tell you this to brag. I share this so you know that you're
getting guidance from a seasoned PR
expert and entrepreneur.
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Here's what you get with the How To Do Your Own PR classes:
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If
You Can Write An Email, You Can Be Your Own Publicist -
Press Releases Are NOT Required!
- answer questions about your business
- surf the net and read magazines and newspapers
- write and send Emails
You don't have to be an experienced PR person to follow my roadmap for DIY PR. If you can answer a few questions about your business (believe me, you're the best person to answer them) and send Email, then you can do follow this PR blueprint.
Or I'll give you your money back (more on my guarantee in a second).
Too shy to approach reporters and - gasp - news editors? Never fear. I'll show you step by step how to talk to media people. You don't even have to pitch to a reporter, if you don't want to - I'll let you in on who else you can call if reporters make you nervous.
I'll even give you a script you can follow when you're making follow-up calls. But I can't promise you'll never have to talk to a reporter.
In fact, if you follow my DIY PR system, I'm pretty sure you will - reporters will be calling to interview YOU. (Tip: Just remember that they're only human, just like you, and trying to do their jobs well.)
"Tremendous empowerment"
“The
"PR in Your Pajamas" class...gave me a tremendous sense
of empowerment about doing publicity and PR for my
upcoming book and my business. It is chock full of tips and advice that
anyone can understand and implement in just a
few hours a week. ”
–
Annette Wernblad, teacher, speaker, writer, and entrepreneur |
Now with my 2-hour recorded teleclass, you can quickly master HOW to get publicity for your business, WITHOUT spending a fortune or leaving home!
Listen
to the teleclasses and discover:
CLASS ONE:
-
The #1 Reason you should be doing your own PR (it's not what you think!)
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Essential planning to do before you begin (so that you don't get overwhelmed or overworked)
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How to create your first story angle to pitch to the media (just by answering a few questions about your biz - so easy)
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How to generate multiple story angles just from your personal experiences (you'll be surprised how many newsworthy angles you have)
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FIVE sample media pitches we will take apart and de-construct so you can understand what makes a good media pitch (and use them as templates for your own pitches)
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10 news angles to give you reasons keep in touch with reporters (you're more newsworthy than you think)
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The best way to deliver your first pitch to avoid media pet peeves (and get on their good side)
CLASS TWO:
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How to easily create your media list and find reporters who want to write about you (instead of paying hundreds of dollars for one)
- How to cultivate relationships with your target journalists and bloggers (and who, in particular, to get close to if you're very shy or intimidated to talk to media)
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The best type of photos to have and how you can save a ton of money by using photos (because a picture is worth a thousand words)
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4 ways to get testimonials which are crucial in a PR campaign (yes, even if you haven't had a single customer yet)
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A must-have phone script for when you are following up with the media (you'll never get tongue-tied or speechless again and they'll never guess that you're shaking with nerves)
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What to do before, during, and after media interviews (look like a pro even if it's your first interview)
- How to get publicity opportunities mailed to you (for free)
- Time saving tips to get your PR tasks done in 30 minutes a week (if that's all the time you have)
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A step-by-step road map of the entire PR process (you'll never get lost)
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How to recover if you blow a PR opportunity (because, hey, we're only human)
- And a whole lot more!
"It
would cost thousands of dollars to receive this knowledge"
“Before
enrolling in the "PR in Pajamas" teleclasses, I had no knowledge of how
to start my own PR. The course has helped me immensely
in learning how to talk to the media as a professional
and all the lessons are very good. I am now listening to the recordings
and discovering things I had not heard the first time.
I would absolutely recommend this course, it would cost thousands of
dollars to receive the knowledge I learned from these calls.”
–
Valentina Cirasola, Owner |
Warning: Follow This Blueprint And You Could End Up In The News!
I really want you to succeed with your business so I've priced this class ridiculously low with a money back guarantee so you risk nothing!
Entrepreneurs pay me a minimum of $3,000 a month for me to handle their PR.
If you pay for advertising to appear in your local newspaper, you could easily pay hundreds even thousands of dollars, depending on the size of your ad.
However, when you act now, you'll pay nowhere near as much. Plus, you'll have a lifelong business skill that nobody can ever take away from you.
Order today and you pay only $147 for two hours of solid how-tos on doing your own PR.
And that's your investment only IF How to Do Your Own PR gives you a new skill and success in promoting your own products or services.
If it doesn't, you get it for FREE because you...
If
you're not completely thrilled with How to Do Your Own PR...
If even within 6 months,
you see no results whatsoever from following my DIY PR blueprint...
If for any reason whatsoever, you simply want your money back...
... just let me know and I will cheerfully refund your FULL purchase
price - no questions asked. You
have a full six months to give How to Do Your Own PR
a test drive.
I know that, when you run a business, every investment makes a
difference. So I'm taking all the risk here, because I want this
investment to be risk-free for you.
Remember, you don't need
to give a reason to ask for a refund. I'm
giving you the benefit of the doubt, just for giving How to Do Your Own PR
a try.
Order now and you'll also get these bonuses - free!
Two Learning
Guides, one for each teleclass. In
each Learning Guide, you will find everything you need to remember and
implement the PR blueprint:
- the key concepts from each teleclass, so you can remember them at a glance
- templates and matrices for you to use when you implement each step of the PR blueprint
- all of the examples discussed in the teleclass, so you can follow along and absorb the concepts
- summary of each of the action steps you need to take to generate more free publicity for your business and finally reap the rewards of a profitable biz
- checklists and guide
questions, so you don't get "lost" when doing your own PR
30-Day PR and Social Media Plan
The ultimate remedy to the "overwhelm" that usually keeps you from actually applying what you've just learned. I don't want this class to sit in your computer, unused.
So here's the plan: 30 small steps to do, one at a time, to create more buzz and visibility for your business. Do one a day, one every two days - as much or as little as you can. The point is to just do one thing at a time.
You'll be fielding media interviews in no time!
How to Use Social Networking to Build Buzz for your Biz: A Special Report
Public
relations has reached the
online world,
and if you aren't using social networks, you're missing out. This
report gives you an at-a-glance explanation of how you can build your
business through social networking online:
- without being an obnoxious self-promoter
- without spending hours a day posting updates on your social profiles
- without spending thousands of dollars on "expert" services, coaching and training courses
It's
time for you to stop
feeling envious when your competitors get media
coverage, and start
getting the publicity yourself!
Learn how to do it in easy, simple steps. To order, simply click here:
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I
understand that for only
Get your credit card and click the orange "Add To Cart" button below for instant access: Only $147
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"90%
of what it takes to succeed is publicity, marketing, and promotion."
–Jack Canfield and Mark Victor Hansen
creators of the Chicken Soup books
I really hope that you can join me and learn how to do your own PR from home, and begin the process of building your platform, creating a buzz for your company, and increasing your sales.
You and your company deserve positive attention. Your perfect customers are just waiting to hear about your products and services and how it can help them.
When you learn How to Do Your Own PR you'll be amazed at your results!
To Your Business Success,
Elena
Verlee
PR
Consultant, Entrepreneur and Coach
PRinYourPajamas.com
P.S. If you can't afford to hire a PR firm or consultant, neither can you afford to neglect your business' public relations. Learn to do it on your own, with my step-by-step blueprint made especially for small business owners. All it takes is $147 and a few minutes every week. You don't even have to write a single press release.
P.P.S. Remember, there's no risk to you, because I'm offering a six-month, you're-happy-or-I'll-give-your-money-back guarantee. However, be forewarned: Once you see what PR can bring for your business, you'll be hooked on publicity! I'm sure you won't be asking for a refund.
Check out what graduates of our teleclasses have to say:
"The
mindset and approach makes PR less overwhelming"
“I
loved the relaxed attitude in addition to the very
useful information that the PR in Your Pajamas
teleclasses provided. It has given me the encouragement and direction
to make some efforts to promote my book and business, with
the mindset and approach that makes PR less overwhelming.
Great information, great value, great teachers! Thanks for providing
such a wonderful and inspiring learning experience!”
–
Janet E. Esposito, M.S.W. |
"Any
one of the classes alone would be worth the price"
“It's
not often that my socks are blown off by
a short-term program like PR in Your Pajamas, but you ladies have done
it! Any one of the classes alone would be worth the price.
In less than an hour tonight you broke through my social
media overwhelm and fear. You simplified it so
beautifully and now I am looking forward to really
diving into my [social networking] sites that I haven't been using
effectively. Trust me, this was NO EASY TASK, Elena!
”
–
Kathy Esper, MBA, PCC |
"I
finally get the PR thing at last!"
“PR
in Your Pajamas is a FABULOUS class. I
think I actually "get" the PR thing at last. NOW I can
get going on it with a plan! You girls ROCK! A big Thank
you!
”
–
Cindy Morris, M.S.W. |
"Elena's
advice would take years to accumulate and cost thousands"
“The
advice Elena provides would take years to accumulate and cost $1000's
of dollars if you hired a PR agency with getting PR. Her wonderful
succinct tips on PR is invaluable and could be what takes
your business to the next level to getting noticed. ”
–
Traci Costa, Director of Play |
"No
nonsense, practical tips and advice"
“I
am an extremely busy serial entrepreneur,
running two companies from Paris and Vancouver (a tour company in Paris
and an online shopping portal spin-off) primarily targeted to women.
With so much to do everyday, and two languages and time zones just to
add more spice to the business equation, Elena's no-nonsense, practical
tips and advice makes it easy to keep my PR goals on
track!”
–
Karen Henrich, Owner/Operator |
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"Ideas
and solutions specific to the needs of my market"
“As
a small business owner, I was excited to be able to not only learn from
Elena, but to be able to share her incredible expertise
with my own coaching clients. Elena is an engaging, fun
speaker, a fountain of valuable resources and relates
well to a diverse audience. She also does her homework! Elena came
prepared with ideas and solutions that were specific to the needs of my
market. I would welcome Elena back anytime - except that she's already
booked way in advance! Elena is a treasure
and a joy to work with. My only regret is not meeting
her sooner!
”
–
Lisa Robbin Young, Owner |